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On December 3, 2024, our team gathered to celebrate a monumental achievement. In a ceremony held at our new office and workshop at Dunsbury Park, Hampshire, we were officially awarded the prestigious King’s Award for Enterprise: International Trade 2024.
This recognition celebrates our growth in global markets and underscores our continued commitment to innovation.
The award was presented by HM Lord-Lieutenant Nigel Atkinson Esq, joined by Deputy Lieutenant Simon Tufnell. Our founders, Jody Ashfield (CEO) and Robin Ashfield (Marketing Director), received the honor on behalf of the entire team.
Following the presentation, the Lord-Lieutenant toured our new HQ, praising the company’s achievements and the positive global impact of our work.
During his visit, he learned about our handcrafted instruments, designed and built on-site to be inclusive and accessible for people of all ages and abilities. He also had the opportunity to try several instruments in our Music Suite, experiencing firsthand the joy they bring to communities worldwide.
Since founding Percussion Play in 2008, we have developed more than 70 outdoor musical instruments, now installed in over 50 countries. Our instruments enhance a wide range of environments, including schools, parks, libraries, hospitals, and senior living communities. With nearly 90% of our products exported, we are proud to be recognized as a global leader in the design and manufacture of outdoor musical instruments.
The King’s Award for Enterprise acknowledges this sustained growth in international trade. Approved by His Majesty the King following the Prime Minister’s recommendation, the award recognizes outstanding overseas sales performance over the past three years. This marks our second royal recognition, following the Queen’s Award for Enterprise in 2021.
Our CEO, Jody Ashfield, shared his pride in the achievement: “It’s been a busy time for us at Percussion Play, and we are thrilled to celebrate our King’s Award in our new home. This recognition of our commercial success and growth is a testament to our amazing team’s hard work over the past three years, as well as the support of our global network of representatives. Our outdoor musical instruments are making a difference worldwide - in schools, parks, and beyond - supporting music therapy and education for people of all ages.”
HM Lord-Lieutenant Nigel Atkinson added: “It’s a tremendous achievement to be recognized twice within this category. I congratulate the founders and staff on their success and wish them well for the future.”
Listen to Percussion Play celebrate winning the King's Award for Enterprise in International Trade, as His Majesty’s Lord-Lieutenant, Nigel Atkinson, delivers the award and Jody speaks about what it means to the Percussion Play team:
Receiving the King’s Award for Enterprise is a proud milestone for Percussion Play, reinforcing our dedication to innovation, inclusivity, and global growth.
As we continue to expand internationally, we remain committed to creating outdoor musical instruments that bring people together, support wellbeing, and enrich communities worldwide.
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